In this world of profit and efficiency the topic of gender is often overlooked. However, gender is impacting on Irish society and culture in new and interesting ways. This year alone saw the first openly gay contestant crowned the 56th Rose of Tralee; the annual Lisdoonvarna Matchmaking Festival includes a weekend for the LGBT community and Panti Bliss’ ‘Noble Call’ oration on homophobia in Ireland grabbed international attention. e landscape is shifting particularly for Irish women. Women have taken to the political and economic stage like never before. The May 2014 elections saw a rise of 34% in the number of females elected to political positions. The appointment of two additional women to cabinet in July 2014 marked a breakthrough in Irish public life with the highest number of women in senior ministerial positions ever. While the gender equality lens has traditionally focused on women the spotlight is now firmly fixed on men, a spotlight that Michael Kimmel (2010) believes obscures as much as it illuminates. For that reason, what are the consequences for men when women can both bring home the bacon and fry it up in the pan?